??????? ???????8??5?????????????????????EA????EA Sports?????·???(Peter Moor)???????COO?????????????????
???2008?????EA Sports???????????????COO???????????????(????Xbox 360?????????????)?????á????????????4???????EA?COO???·??????(John Schappert)??
EA CEO???·???????(John Riccitiello)???????????2007??EA??????γ???????“????????????”????????????????4??????????????????????????Χ?????????????????????????
????EA?????????????д????“?????????????????????????????????????????????????????????????????????????????Origin???????????????????????????????????÷????????????????????????????????????”
EA Games????????·??????(Frank Gibeau)??????EA Labels??????????EA Games??EA Sports??EA Play??BioWare??????ɡ???????????????ζ?????????????EA????????????????????????????и???ü???????
?????????罻??????????EA Interactive????ò??????и???e???·????(Barry Cottle)?????ò??????°???Playfish??Pogo??EA Mobile??PopCap????????????????????????Palm??????????2007?????EA??
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