??????????????
2003??“???????”???????????????????????ι???????????????????????????MMO(??????????????? •????????????????? ?????????????У?
•2011??????????????“????”
•9377????????????????????Q??????????
•????????????????? ?????????????У?
•?????????????????
•??????????????????????
)?????????4?￡??????????????????????
“????????”??????????17???????????????????????????????????????????????????????????????????????????? •?????й?????????????“??????”
•?ж??????????????????????????????
•???“??”Х?η?????????????????????????
•??????????????????????????
•?????????? ???????????????????
•??????????????????????
????????????
??7?μ???????????????????д????“????ü?λ????????????????????????????飬?????????л?????????飺?????????????????????μ??;???????????????????????????;?????????и??????????????????;????????????????????????????????????????????????У?????????????绹????????”
???? •?μ????????????????? ?????????′???
•????11Q2???:???1.05????? ??????8%
•???????????????Peak Games??500??????
•?????????? ???????????????????
•??????????????B??????
•????????????????? ?????????????У?
??????
“????????????????????????????????”?????????????“???????????”??
???????????2009??9?￡?????????????????????????IPO10.4????? •?罻??????????2000?????????
•Zynga????IPO????10????? ?????9060?????
•??裺125??????????????????
•????11Q2???:???1.05????? ??????8%
•????????????????20.16% ???16.09???
•??y????????δ???600????? ????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????κ?????г???????2007?????????硢????????????????????????г????????????
???????????????棬????????????????????????????????????г??????????????￡???????????2007????68.3%?????????21.5%?????????????????????“????”??“????”??“???”????????????????????о??????????????????????????
???????г?
?????????????Щ“??????”??????????????IT?????????????????У?“??????????κε???????”???????????“???”???????????????????????????????????????????????????????4399??????????????????SNS???????????????“????????????????????Щ??????????????”??
??????????￠??????????????????δ????????????????????Ρ?????????????????????? •?????????????????????????
•????????????????????о???Χ ???????5%
•??????Wii2???г???? ????5???μ?
•?????????????????????????
????????????????????????????????????????????50%?????????????2007?????к?????30?????????2009?????50?????????????20??????? •2011??????????????“????”
•Zynga????IPO????10????? ?????9060?????
•??????????30??????????????????????
;??????2009???????к????11????????????????5???????;???????????2007?????е?17?????????????????8???????;????????????????·?????????????5????????????2007???????????????50?????
????????????????Χ??????????????????IHS Screen Digest???±????????2010??????????г?????210????????????????????????????18.9????????????????????????Digital Sky Technologies???3???????????????????????????????????????????????????????Zynga????????????1.47?????????ZeniMax Media???Providence Equity Partners??1.5?????????
????????????????????????????????????????40407???????40407????????
