???????2??15???賿??????罻?????????Zynga????????2011???? •???????????????2.48????????5%
•?????ò??????????13?????
??????? •??????2??22??????????????????
•????????2??16?????2011??????????????
•2011?????????й??????г??????102.9???
??????????????????Zynga?????????? •?????????????????????16.6???
•?????????????????2??????
•???11Q2???:??????36.4???????1.9%
•????????????????????? ???????????
•2011???????????г????????30?????
•????衢???楨YY??10?????????
?3.112????? •?罻??????IdleGames????????????
•??????Facebook??????????????5?????
•2011???????????г????????30?????
•????衢???楨YY??10?????????
•Zynga????IPO????10????? ?????9060?????
•?????????????????????16.6???
???????????? •Zynga????IPO????10????? ?????9060?????
??1.958?????;???????4.35???????????????????4299???????Zynga??????????????????????????????????????μ???4%??
?????12??31???????????Zynga????????4.35?????????????1.22??????????????????????2010???????????Zynga???????4299??????????????5???????????????????????Zynga?????????????????3720??????????????5????????????????????????????г??о????FactSet Research????????????????????Zynga???????????????3?????
Zynga???????????3.112????????????????1.958????????? •??????????????? ????????????
•?罻??????IdleGames????????????
•2011?????????й??????г??????102.9???
•?????????????????????????
•???????????Unity??????????????????
•???????????????????????????
59%??????????????????FactSet Research????????????????????Zynga???????????3.02???????
Zynga??????????????????2.839???????????????????51%;???????2730???????????????????230%??
Zynga????????????EBITDA(??δ????????????????????????????)?6780??????????????????34%??
Zynga????????????????????5400??????????????4800????????13%;?????????????2.4??????????????1.95????????23%;??????????????1.53??????????????1.11????????38%??
Zynga?????????????????????????290???????????????260????????13%????2011???У?
Zynga?????12???????????4????????????????????8???????????????????
??????2011????Zynga????11.4?????????2010????????91%??Zynga 2011???????????????10.7?????????2010????????85%;???????7450?????????2010????????226%??Zynga 2011?????????4.043??????????м???????????????λ????5.10?????????????????2010?????????9060?????;???????1.40?????2010????????????0.11???????????????????????Zynga 2011?????????1.825?????????2010???????24%???????????????????????????????
Zynga????2012?????????EBITDA?3.9???????4.4??????????????????4???????4.25??????????????1.4???????1.6?????????Ч???(??????????????????)?20%??25%?????????(??????????????????)?0.24?????0.28?????
?????Zynga?????????????潻????????0.93???????????14.35?????????6.95%??????????????????16:35(???????15??5:35)??????????У?Zynga????μ?0.57???????13.78??????????3.99%?????52???Zynga?????14.55??????????7.97?????
????????????????????????????????????????40407???????40407????????
