(?)??????? •???56?????????????????Ψ????????????!
• ??????????? ???????????????????汬??
•??????????? ???????????????
•??????????л?????????С??
• ??????????? ???????????????????汬??
•????????? ???????????????????
?????? •???λ??????е?? ?????????????????
•???????????????鹼???????淨(jìng)TOP????
•??????????λ??e7?????????е???????
•?????????????????????????????а?
•????????ι??????????????????????????
•????????????????????а?
????
1. ?????????????
????????????????????????????????????????????????
2011Q2??????????? ?????к??????????????????ж?????????????δ????????????????????????????????г? •??????????г??????
•?????ü???WiiU???????????????г?
•2011???????????г????????????????
•??????????ū???г???
•??????????ū???г???
•?±??????????н??λ?? ????????г???
?????Щ???????????????????????? •????2011??????????????$216??
•??С????????????ν????? ?ν????????????
•?????????????????????????δ??1000???????
•????????????????????????DIY????????!
41.1%;??????????????????1?????????????????????????????13.4%??10.6%?????????????????α????????????????????????塣??????????????????2????????????ú??????????????1.6%????????7?????????????????????????????1.2%??
2. ???????????????
???¢????????TOP10
2011Q2??????????????????? •?????????????????????????δ??1000???????
•???????????????鹼???????淨(jìng)TOP????
•???3Dд????????
•??????????г??????
•????????????????? ??ī????????????
•???ι??CEO??????? ????????????
?????????????????????????????¢????????????4????????2???????2????????????κ???????????
???????3??????????????γ?????????????????β??????????16.6%?????????????????????????14.2%????????λ????ε???????????????????????????????4????
(??)??????г?????
1. ???????ι????????
???? •?????Online??????????????????????????
•?????Online??????????????????? ????????????
•????????ι??????????????????????????
•?????????????????????????????
•Rovio????????湤??????? ????????????
•??????????г??????
???????????????Σ??г????ж?????????
????????????????????г????????????г?????????????????г??????????????????δ???????????????????г???????????????????2011Q2?????????г??в??????ж?????????????д????????????????30.4%????????????λ?á???????????????TOP?????????????????2??????????????????磬????????1.6%??1.4%??
2. ???MMORPG?????????
???RPG?г????η????????????????
2011Q2???RPG?г?????????????????????????Q1?????б仯??7.12????????????????????????????????????????????????????????????????27.2%???????4?·?????????????????????????????3.9%????????4?????????????β?????ν?????????????TOP10??